Selected Work
Designed to be remembered.
Built to be useful.
A collection of concept projects, independent redesigns and studio experiments exploring how thoughtful design and technology can help real businesses.
| Project | Classification | Category | Capabilities |
|---|---|---|---|
| 01Consultant Website | Concept Project | Wellness Consultant | Website · Lead capture · Booking |
| 02Local Business Transformation | Independent Redesign | Local Business | Redesign · Mobile-first · Lead generation |
| 03Landing Page + Lead Automation | Studio Experiment | Lead System | Landing page · CRM · Automated follow-up |
01Concept Project
Consultant Website
Wellness Consultant
A calm, modern digital presence for a wellness consultant, designed around credibility, consultation enquiries and simple booking journeys.
The challenge
Wellness consultants are chosen on trust. Visitors need to understand the approach, feel at ease and know exactly how to take the first step.
The approach
A quiet, editorial structure: one clear promise, the method explained in plain language, and a consultation call to action that is always within reach.
The experience
Soft natural imagery, generous spacing and readable type — designed mobile-first, because most first visits happen on a phone.
The system
Enquiry and booking forms that collect the right details, with each request landing in one organised place for follow-up.
02Independent Redesign
Local Business Transformation
Local Business · fictional brand
An independent redesign study: transforming an outdated local-business presence into a cleaner, mobile-first experience built around one clear next step. The business shown is fictional and was not a PixCraft client.
The challenge
Many local business sites were built for desktop years ago: crowded menus, small text and contact details buried at the bottom of the page.
The approach
Start from the phone. Lead with what the business offers, then put the most common actions — order, call, find us — one tap away.
The experience
A warm, simple visual identity, readable type and fewer, clearer sections, so visitors can decide quickly.
The system
Enquiries and orders arrive through simple forms and tap-to-call, ready to connect to a CRM or booking tool later.
03Studio Experiment
Landing Page + Lead Automation
Lead System
A studio experiment connecting a campaign landing page to lead capture, a CRM and an automated follow-up — so no enquiry waits for someone to remember it.
- 01Landing pageA focused page for one campaign.
- 02Lead captureA short form with the right questions.
- 03CRMThe enquiry is saved and tagged.
- 04Automated follow-upA timely, personal reply is sent.
The challenge
Campaign traffic is expensive, and enquiries that are not answered quickly are often lost.
The approach
Design the page, the form and the follow-up together as one journey rather than three separate tools.
The experience
One message, one offer and a short form — clear on mobile, with nothing competing for attention.
The system
Each submission is stored, labelled in the CRM and answered with a considered automatic reply, ready for a personal follow-up.
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worth solving?
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